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Which content works best for Lead Generation?
by Tony Vidler Lead Generation is the goal of content (or engagement) marketing. The effort and time invested in producing, sourcing and delivering content to an audience of potential future clients has a single purpose, and that is to move them closer to wanting to do business with you. The question which […]
Marketing Your Firm, and Marketing You are 2 different things
by Tony Vidler Understanding that marketing your firm and marketing your personal brand are 2 separate things is something that most professionals seem to overlook, or perhaps not understand. For most of us there are at least 2 brands at play in the market (if not more), being the corporate brand of the […]
Create Effective Advertising By Starting With These 2 Things
by Tony Vidler At some point every professional struggles to create effective advertising. Typically the “struggle” is because 2 really big things are overlooked… Why are you doing it in the first place? Who are you doing it to attract? All the hard work which follows, such as creating a compelling offer […]
An easy way to create good content when you don’t feel creative
by Tony Vidler Building an engaged audience of future prospects requires us to create content in todays environment. We need to feed the search engine machines, and we need to continually deliver content which educates or empowers those with whom we wish to do business. For many professionals the “creativity process” is daunting. […]
by Tony Vidler It is difficult to work out how much of your expertise you should give away for free isn’t it? Most professionals give away free hours as part of their marketing to try and engage new clients, and in some professions even give away entire services which have become commoditized, such […]
by Tony Vidler Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you. It is worth getting right too, because Twitter is full of prospects who are engaged. That is one of the […]
by Tony Vidler The biggest social media platform on the planet – everyone is there. So how best to engage with all these potential Facebook fans? Professional services firms seem to struggle more than most other businesses in this respect. It IS a challenge too: we have no tangible products to put on […]
by Tony Vidler Sharing great content on LinkedIn certainly helps in building a professional profile and to showcase your areas of expertise, and it is a very simple thing to do. Most LinkedIn users who have done more than set up their basic profile have figured out how to share someone elses update […]
The Weekly Action Plan That Produces Consistent Results
by Tony Vidler Having an action plan for every working week that produces consistent results is a challenge for many professionals. Part of the challenge is that outside forces place a lot of emphasis upon “doing things right”, but the commercial needs of the firm or individual practitiioner need to be to be […]
by Tony Vidler As a consumer yourself you know that there is a need to mix up the content if you want to maximise audience engagement, after all, you tune out pretty quickly if someone is posting or sharing the same sort of stuff repeatedly don’t you? Everyone does. Because it becomes boring. […]