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How To Produce Your Own Video’s In The Office
by Tony Vidler Without doubt the question I am asked most about my own marketing is “how do you produce those videos that you put out each week”. The ugly truth is that I spend twice as long figuring out what I want to produce a video about than I do figuring out […]
by Tony Vidler There are many services which most professionals can provide to clients, and a distinct area of opportunity is to look at combining those services where it makes sense to do so, and up-sell a higher value package of service to clients. Up-selling is not the same as cross-selling however, and […]
by Tony Vidler Many general practitioners would like to be seen and accepted as a recognised expert in a particular area, and for many of them this is a genuine opportunity. The competency, depth of knowledge or mastery of subject, and professionalism are all there more often than not. They are already actually experts […]
by Tony Vidler You probably have a professional philosophy, even if you’ve never really thought of it as a philosophy. Most experienced professional advisers have formed views and opinions about the right way to do things for clients. They form beliefs, or philosophies about how things should be. Yet, different professionals from […]
by Tony Vidler “Free” advice is never actually “free”, is it? None of us are silly – including the people we are talking to as prospective clients. Everyone knows advice isn’t free…it is at someone’s expense, and someone is hoping to get a payday from delivering the “free stuff” at some point. […]
Productivity Tip: Prioritise the Activities that Yield the most
by Tony Vidler To handle a significant workload AND get the results you want you need to prioritise the activities that yield the most, not waste time trying to manage time. Time cannot be managed as such….the clock ticks inexorably onwards no matter what you do with the time. Tasks can be managed. […]
by Tony Vidler Creating good content and putting it out for your target market is great marketing. It may not be enough though to simply create “good” content and put it out there in the world. Just because you have good content and you are putting out there doesn’t mean that it is […]
by Tony Vidler It is tough to get clients and prospects to follow our advice a lot of the time, and it makes a huge difference if we can figure out how to be more effective when giving recommendations. More people will follow our advice, we help more people get the outcomes they are […]
by Tony Vidler Every professional needs to use negotiating skills every week…if not every day. We are constantly negotiating with clients, or on behalf of clients, for a host of things, and it often becomes a source of stress and angst for all parties, with latent dissatisfaction underlying. The reason why that is […]
by Tony Vidler We learn as we go in professional services, and that is especially true when it comes to analysing why a marketing campaign was a “fail”. To be fair, few of us are trained in marketing at all so we do have to figure it out as we go along, and […]