Sales & Marketing for Professional Services

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 278 other followers

sidebar_tony
best-negotiating-skill
The Number 1 Negotiating “Skill” That You Need
by Tony Vidler        Every professional needs to use negotiating skills every week…if not every day. We are constantly negotiating with clients, or on behalf of clients, for a host of things, and it often becomes a source of stress and angst for all parties, with latent dissatisfaction underlying.   The reason why that is […]
Read more.
nothing-great-achieved-without-enthusiasm
Get enthusiastic if you want clients to engage you
by Tony Vidler        Which one of these 3 is most likely to get the job?   Which one are you when meeting a prospective client for the first time, or at the start of an actual client engagement?   Professional advisers have become dreadfully serious people in recent years with the shift to a […]
Read more.
marketing-fail
5 Big Reasons Why Marketing Campaigns Fail
by Tony Vidler        We learn as we go in professional services, and that is especially true when it comes to analysing why a marketing campaign was a “fail”.   To be fair, few of us are trained in marketing at all so we do have to figure it out as we go along, and […]
Read more.
your-audience
Why you should think of Prospects as “an Audience”
by Tony Vidler        With the shift to content marketing fuelled by consumer’s online searching, it is essential tor understand who your audience is.  More importantly though, it is important to continually think of your future clientele as an audience until such time as they choose to do business with you.   “Audience” might seem […]
Read more.
your-value-proposition
Answer The 3 Questions That Help Them Choose You
by Tony Vidler        Your marketing objective is simple: Help ideal clients choose you.   The most important word in that sentence was “help“, and that is very different to “convince“, which is the typical marketing approach.  A great marketing process helps prospects move along the buying (decision-making) path by pre-empting their concerns and need […]
Read more.
sales-marketing-for-financial-advisors
Big Ticks: Best Stories For Professionals This Week
by Tony Vidler         Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.   These are the highlights from the week that you should stop and read, as they […]
Read more.
using-facebook-for-business
Finding the line on Facebook For Business
by Tony Vidler        I have been asked quite a bit recently about where one draws the line when using Facebook for business purposes, and I think there is a pretty simple formula really:   Show yourself, but don’t show off.   The thing to remember about using Facebook for business purposes is the desire […]
Read more.
marketing-internally
Begin Within: The FIRST Place To Market Your Firm
by Tony Vidler        The first place for any professional to market their firm and their own expertise is inside their own practice.   Begin Within.  It is where you will have the most receptive environment for refining your value proposition, and where you can “field tests” campaign and promotional ideas, and most importantly, it […]
Read more.
sales-marketing-for-financial-advisors
Big Ticks: Best Stories For Professionals This Week
by Tony Vidler         Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.   These are the highlights from the week that you should stop and read, as they […]
Read more.
content-for-lead-generation
Which content works best for Lead Generation?
by Tony Vidler        Lead Generation is the goal of content (or engagement) marketing.   The effort and time invested in producing, sourcing and delivering content to an audience of potential future clients has a single purpose, and that is to move them closer to wanting to do business with you.   The question which […]
Read more.