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The Gordian Knot of Getting Referrals
by Tony Vidler I am going to put it right out there and probably make a few new enemies: Pretty much all the referral generation techniques and methods you’ve ever been taught and have tried won’t work with the majority of consumers today. The great Gordian Knot for professional services is unravelling referral […]
by Tony Vidler Apparently the brain processes visual information 60,000 times faster than text. Well…I don’t know if the “60,000” is actually a fact because I found it on the internet, so it must be true. I am sure too though that even back in the days of the cave man it was […]
by Tony Vidler If you are struggling to express your value proposition for your target market there is a way to figure it out that doesn’t require you agonising over how to come up with a clever marketing message. All you need to do is work out a list of what things you […]
This is why most Centre-Of-Influence Referral efforts will fail for most advisers
by Tony Vidler When it comes to referral marketing there are basically two types of referrers: 1. happy & satisfied clients 2. centres-of-influence The second category is the one that many advisers struggle with particularly, and the reason they struggle is because they try to cultivate the wrong people as potential centres of […]
How to do client video testimonials the right way!
by Tony Vidler Testimonials are good for business – but we all know that. Video testimonials are even better for business – and not everyone has got THAT yet. Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far […]
by Tony Vidler Everyone has heard some story about how a business did well from going the extra mile for a customer…but rarely do you hear about a professional services business that has a standing process for going the extra mile because they know that it continually improves sales results and profitability. One […]
Creating a Win-Win is the key to successful networking
by Tony Vidler The key to successful professional networking is as simple as creating a win-win…everyone know that. Advisers historically – for all their networking and personal sales and relationship management skills – have not been terribly successful at creating long-term professional networking circles that continually deliver the right type of prospects though. […]