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Get More Business By Unbundling Planning
by Tony Vidler Planning is often HUGE to a client, and that is itself a barrier to engagement. Unbundling the planning process can create higher numbers of prospects and clients engaging with you, and lead to higher plan fees. That’s a surefire recipe for greater revenue levels for a practice. When we try […]
The Formula For Positioning Yourself For Ideal Clients
by Tony Vidler “Poor positioning of yourself and what you can achieve for your ideal clients is the number 1 reason for ideal business opportunities not coming to you….” Many professionals experience the frustration of good clients doing good business elsewhere, or ideal prospective clients not being referred and ultimately doing their business […]
by Tony Vidler Creating good content and putting it out for your target market is great marketing. It may not be enough though to simply create “good” content and put it out there in the world. Just because you have good content and you are putting out there doesn’t mean that it is […]
by Tony Vidler There is very little in financial services which is quick and easy for consumers really…every decision, every solution, every recommendation seems to be a major journey for them. At least that is what consumers think and say. Those inside the industry think otherwise. But of course we would. The […]
by Tony Vidler If one forms a business alliance and one party gets more out of it than the other, is that alliance likely to last long term? Of course not. It is not equitable. One party at some point is going to feel that the relationship is rather one-sided and and […]
by Tony Vidler To create an effective advertising campaign – one that gets you the results you wanted to begin with – there are 5 essential steps. Many professional services firms miss at least a couple of them, and inevitably are disappointed with the results of their advertising efforts. That is not […]
Why you should think of Prospects as “an Audience”
by Tony Vidler With the shift to content marketing fuelled by consumer’s online searching, it is essential tor understand who your audience is. More importantly though, it is important to continually think of your future clientele as an audience until such time as they choose to do business with you. “Audience” might seem […]
by Tony Vidler Quite possibly the easiest method for anyone to generate more referrals and favourable introductions is to give more referrals and introductions. This is just not done as much as it could or should by most professionals, and usually they say it is because they “didn’t think of it”. That […]
by Tony Vidler Your marketing objective is simple: Help ideal clients choose you. The most important word in that sentence was “help“, and that is very different to “convince“, which is the typical marketing approach. A great marketing process helps prospects move along the buying (decision-making) path by pre-empting their concerns and need […]
by Tony Vidler I have been asked quite a bit recently about where one draws the line when using Facebook for business purposes, and I think there is a pretty simple formula really: Show yourself, but don’t show off. The thing to remember about using Facebook for business purposes is the desire […]