by Tony Vidler 
While loads of professionals have a linkedin account they haven’t realised the potential LinkedIn business benefits – and it is a business-to-business platform after all. I mean; that is what it exists for. Yet while many have created a presence they still struggle to make the transition from that to creating a professional network that…well….networks.
One of the standout elements about LinkedIn is of course the fact that everyone who is on there is on there to do business one way or another. So networking sits at the core of its functionality, and its’ reason for being. It should definitely be seen as sometyhing more than a place to park the CV while waiting for a recruiter to touch base, but it is something less than a sales platform where you might look to sell something to everyone you can connect to too.
To make the step from just having a good online CV to creating a network of engaged business associates and potential future clients doesn’t actually take all that much. In this quick video I discuss the 2 BEST tips for making that shift from having a presence to creating a community and starting to get some linkedin business going…
…watch the video to learn more about each of these key points…
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